Geneva Tourism’s new brand

Go back to the e-newsletter

Geneva Tourism’s new identity, GENEVALIVE, is a dynamic destination brand geared towards digital devices. The new brand is designed to help Geneva Tourism promote the city internationally and demonstrate everything it has to offer as a holiday hot spot.

This new identity is a way of ensuring brand consistency internally across the organisation, but also of more effectively addressing external audiences and markets.

Taking its lead from many other world-renowned cities, this change of identity aims to showcase the diversity and quality of cultural and adventurous activities that the destination has to offer. The use of the English word “Geneva” emphasises the international nature of the destination and reflects just how recognisable it is. “Alive” suggests an active, fun-filled destination, bursting with unique encounters and discoveries.

With variations that can be customised to suit, the brand becomes a powerful and adaptable promotional tool, which also accentuates the key draws of Geneva – which are lively, elegant and feel good. Similarly, now under the GENEVATWORK entity, the Convention Bureau will remain dedicated to business and convention tourism.

Go back to the e-newsletter