Radisson Blu Plaza Sydney turns pink

The ‘new blu’ Radisson Blu Plaza Sydney, which has recently undergone a $13.5 million redesign, will be turning PINK for the month of October as part of a global initiative to raise funds for Breast Cancer Awareness Month.

The inaugural campaign “’LOVE BLU, THINK PINK!’ will see nearly 300 Radisson Blu® hotels in 69 countries and territories supporting this worthy initiative with the hotels all turning one of their guest rooms pink for the entire month. The rooms will include pink décor touches and other special pink amenities.

“Radisson Blu is pleased to announce its support in the fight against breast cancer,” said Rose Anderson, Vice President, branding Radisson Blu. “In partnership with our guests, we look forward to raising funds for breast cancer research and awareness.”

At the end of the month, 10 per cent of the revenue generated from the sale of a Radisson Blu Plaza Sydney dedicated pink Business Class guest room will be donated to the National Breast Cancer Foundation (NBCF). The hotel also is giving guests the opportunity to make individual donations to the Foundation during their stay.

Radisson Blu General Manager, Peter Tudehope, said: “We are delighted to be a part of this inaugural campaign and have selected the NBCF as they are one of Australia’s most respected and recognised charities. This is only the first year of the campaign with plans to grow the concept in the future and we look forward to raising funds for this very worthy Foundation.”