India’s Ministry of Tourism comes to Sydney and Melbourne

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A delegation of 20 tour operators from India visited Sydney and Melbourne this week as part of the Incredible India Roadshow to showcase the country’s diverse tourism products and services. The events build on an increase in visitor arrivals to India, with supplied data indicating foreign tourist numbers for 2017 sitting at around 10.4 million, a growth of 14% on the year prior. In 2017, 3.23 million visitors from Australia travelled to India, which was 10.4% over 2016. In 2019, the Ministry of Tourism is positioning India as a “Transformative Destination” and has launched a new Incredible India website and mobile app that focuses on the country as a holistic destination, centred on major experiences including spirituality, heritage, adventure, culture, yoga, wellness and more. In addition, the organisation is developing unique tourism products, such as rural, adventure, eco, wellness, golf, MICE, medical and cruise. Theme based schemes for the integrated development of circuits for improvement of infrastructure in the country have been launched by the Ministry to enable tourists to experience the destination at its fullest.

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