Finnair launches hand-picked land experience booking platform

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Finnair has rolled out a new online service that makes Finnish travel experiences easily accessible to international travellers. Dubbed Now/here, the service combines inspirational content with real-time inventory and availability for experiences, hotels and flights from a large number of sources. The service will be expanded to cater for the whole Nordic region in the future. Now/here addresses the growing strong interest towards the Nordics as a destination. The concept was tested in Singapore, Hong Kong, the UK, USA and Australia. Now/here program director Kristiina Kukkohovi said the service offers curated travel experiences in dynamic packages in a digital booking flow. “Now/here is a solution for digital savvy individuals who long for authentic experiences,” says Kukkohovi. “The experiences included are authentic, sustainable and of high quality.” The Finnair Now/here team met with approximately 1,500 travel partners and hand-picked products like Reindeer Safari, Arctic Mindfulness with Huskies, Aurora Borealis Adventure, Forest Yoga & Hike and Private Island Experience for the pilot of the service. More destinations and experiences will be added during this year. See travelnowhere.com/

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