Maldives Marketing and PR Corporation (MMPRC), the government body responsible for the promotion of Maldives as a tourist destination, commenced its Australian roadshow in Perth on Monday night, welcoming travel trade representatives to an event at the Intercontinental Hotel.
The fully subscribed roadshow, which is the seventh event as part of the ‘Journey to the Sunny Side’ campaign, continued onto Melbourne on the 25th, and finishes in Sydney today .Over cocktails and canapés, travel trade representatives learned about the Maldives’ culture and customs, atolls, marine life and experiences beyond the bungalows. Along with product immersion, guests enjoyed presentations by senior executives from MMPRC and the chance to network with Maldivian resorts, marketing teams and tour groups including:
Villa Hotels & Resorts
Malahini Kuda Bandos
Maldives Getaways
Travel Connection Maldives
Voyages Maldives
Crown & Champa Resorts
Lux South Ari Atoll
The Residence Maldives
Centara Grand Island Resort
Bandon Maldives
Karusan Travels
At each event registered attendees can enter a business card draw for a chance to win trips to the Maldives, with generous prize packages donated by Paradise Island Resort, Royal Island Resort, Sun Island Resort, LUX* South Ari Atoll, LUX* North Male, Voyages Maldives, Meeru Island Resort, Vilamemdhoo Island Resort, and Residence Maldives. There is one major prize draw in each city, which includes an economy class return flight on Singapore Airlines. Singapore Airlines remains the fastest connecting flight route from Australia to Male, now flying seven times weekly from Singapore.
“The local travel trade is incredibly important in helping us package and promote the four products of the Maldives which are resorts, guesthouses, liveaboards and hotels to Australian audiences. The Roadshow is designed to provide travel agents and advisors, tour operators, DMCs, and travel wholesalers with the tools they need to sell our tourism offering, and answer any questions they may have about the country face to face,” said MMPRC Managing Director, Thoyyib Mohamed.Want to be in the luxury travel know? Subscribe to our free eNewsletter here to keep up to date with everything in the luxury travel industry.
