Spicers Retreats enters the private home market

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Spicers Retreats has confirmed it will expand its portfolio to include a group of private holiday homes in Australia under a new sub-brand known as Private Collection by Spicers. Inspired by the pandemic-driven demand for tranquil, nature-based getaways, Private Collection by Spicers will launch in September 2021 with a portfolio of properties in iconic locations. Spicers plan to have over 50 private homes in the Collection within the next 24 months in locations including Hamilton Island, the Barossa and Port Douglas.

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Each house and apartment in the Private Collection by Spicers will showcase their surroundings and Spicers’ brand of relaxed luxury, creating incredible stays to be shared with family and friends. Whether it’s a unique beach shack moments from the water’s edge or a cosy snow chalet with mountain views forever, properties in the Collection will have a true sense of place, peace and fun. Two beachside holiday homes have been confirmed for Private Collection by Spicers, both owned by Spicers Retreats founder Jude Turner and husband Graham “Skroo” Turner (Flight Centre Co-Founder and CEO), a couple renowned for their hospitality, and keen property owners with an eye for special locations. Jude Turner hinted at the new collection last month to AFR, saying, “I feel it’s the perfect time to broaden the Spicers Retreat offering, and open up some of our family homes in NSW and Queensland to anyone who might like to book a stay.” Initial portfolio properties include First Point apartment in Noosa and the Beach Shack on Belongil Beach in Byron Bay. A third property on the 14th Glass House Mountain with 360-degree views will also be in the collection.

David Assef, Managing Director of Spicers Retreats, said: “It’s the perfect time to expand our offering to meet the high demand for unique holiday experiences.” “The luxury home market is a natural fit and extension for our brand and we are excited to open up these beautiful homes for people to come and stay.” Private Collection by Spicers will be headed up by David Lacey, a 40-year hospitality veteran from the Hunter Valley. Lacey has managed award-winning restaurants and wineries including Fort Denison Sydney Harbour, The Pier Sydney, The Yellow Book and Danny’s Port Douglas. He has also spent the past 12 years on the committee with The Children’s Cancer Institute (Australia). Lacey has worked with leading wine brands like Laurent Perrier and the Hunter Valley’s First Creek, Silkman Wines and Tempus Two, big label Hardy’s, Chard Farm from Central Otago, as well as Brisbane’s once-dominant fine wine retailer, The Grape Group.

“It’s an exciting time to join Spicers Retreats,” commented Lacey. “We have so much to offer those searching for an unforgettable private retreat.” Spicers Retreats have made contact with a community of property owners who avoid the mainstream booking platforms and see their ethos reflected by a brand of natural luxury like Spicers. Joining the Collection can help owners boost their occupancy rate, and they can make the property available whenever they choose. Lacey says, “We’ll have some amazing opportunities for people to experience the country’s most sought-after holiday locations in a home they’ll feel like is their own.” Bookings will be open from 1 September 2021. See spicersretreats.com/private-collection/. Lead image: Asgard House, Mount Mellum, Queensland

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