“Through this video, we aim to showcase the captivating stories behind Australia’s cultural attractions and inspire travellers to immerse themselves in our rich heritage and remarkable cultural experiences,” Sullivan said.The brand video is available to industry professionals to share the compelling story of Australia’s cultural attractions with their audiences. It will also be featured on Cultural Attractions of Australia’s official website and social media channels, allowing travellers worldwide to witness the allure of these remarkable destinations.
The Cultural Attractions of Australia Members comprises:
Adelaide Oval
Australian National Maritime Museum
Australian War Memorial
Freemantle Prison
Mona (Museum of Old and New Art)
NGV (National Gallery of Victoria)
Opera Australia
Queensland Art Gallery | Gallery of Modern Art
Sydney Opera House
Art Gallery of New South Wales
Australian Parliament House
Bangarra Dance Theatre
Melbourne Cricket Ground
National Gallery of Australia
National Museum of Australia
Port Arthur Historic Site
Sovereign Hill
WA Maritime Museum I WA Museum Boola Bardip

Tourism Australia’s Signature Experiences of Experiences of Australia Program includes:
Australian Wildlife Journeys
Discover Aboriginal Experiences
Great Golf Courses of Australia
Luxury Lodges of Australia
Cultural Attractions of Australia
Great Fishing Adventures of Australia
Great Walks of Australia