Northern Escape Collection, the operator of a collection of Australian boutique sustainable lodges has this week rebranded as Morris Escapes.
The new identity marks the beginning of a new chapter for the business, building on its strong reputation for creating memorable experiences at one-of-a-kind destinations, including Orpheus Island Lodge, Mt Mulligan Lodge, Beechmont Estate, and the recently opened Pelorus Private Island.
Chris Morris, Executive Chairman of Morris Group said the new name aimed to better connect the portfolio with its parent brand, Morris Group.
The inspiration for the new logo comes from Morris Group’s foundations as a family-owned business, starting with the letter ‘M’ representing Chris Morris and the Morris family.“This new identity means our luxury lodges are more closely aligned with the rest of Morris Group and strengthens the connection between Morris Escapes’ unique travel experiences and the rest of our tourism portfolio,” Morris said.
Morris Group owns and operates a range of tourism experiences across Queensland including The Ville Resort – Casino and the recently opened luxury hotel Ardo in Townsville.
The portfolio also includes Morris Nautical, which operates a fleet of luxury superyachts out of Port Douglas; and Morris Aviation which includes Nautilus Aviation, North Queensland’s largest private helicopter business, HeliFish, and a newly acquired jet aviation business.
Morris said while the name and branding might be new, the guest experience at Morris Escapes lodges will stay the same.
“Our exceptional Morris Escapes team will continue delivering the same outstanding service, and their unique brand of understated luxury that people have come to know and love.”
“With today’s rebrand and the recent opening of Pelorus Private Island, there’s never been a more exciting time to be part of Morris Escapes,” he concluded.
Morris Escape’s new visual identity has been brought to life on the new group website, which is now live at morrisescapes.com.au.
