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Forbes Travel Guide – the only independent, global rating system for luxury hotels, restaurants, spas and ocean cruises — has forged a collaborative partnership with the storied global luxury concierge society, Les Clefs d’Or® (translated as The Golden Keys). Les Clefs d’Or has approximately 3,500 members working in over 80 countries and 530 destinations around the world. Forbes Travel Guide (FTG) and Les Clefs d’Or each represent the highest standards in hospitality and excellence, backed by a rich, independent history. Each organisation — with its standards, benchmarks and unique expertise — has set the global gold standard in its respective domain for exceptional service at the highest level. FTG data from 2023 Rating inspections in 85 countries show that as hotels have recovered and returned to high service levels across FTG’s global collection of inspected hotels, those with Les Clefs d’Or Concierges tend to outperform and achieve higher service ratings than those without a Les Clefs d’Or Concierge.

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“We believe deeply in the value that Les Clefs d’Or brings to properties and their guests – going far beyond the significant impact we see in our scores,” said Hermann Elger, CEO of Forbes Travel Guide. “Les Clefs d’Or concierges provide unique relationships, connections and access that create an unparalleled ‘Wow’ factor for guests. Combined with how Les Clefs d’Or Concierges work as a team globally, these are factors you will never find online and will never be for ‘sale’ on a website or in an app. This rare, unique value is a true differentiator for the luxury guest.” Forbes Travel Guide and Les Clefs d’Or have enjoyed a longstanding, trusted relationship over the years. This agreement deepens the ways the organisations will support one another in the industry and reinforces the value of continuing to elevate guest experience and excellence globally. Randy Santos, President of Les Clefs d’Or, said: “We cannot think of a more perfect alignment of our visions, passions and goals, than partnering with the global leader in service excellence, Forbes Travel Guide, an organisation that has set and continues to raise the bar for luxury service excellence based on their unique standards, ratings and insights upon which the global travel industry runs.”

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