Oceania Cruises unveils new marketing tools for trade partners

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Oceania Cruises has debuted a new trade solution called Oceania Insider Connect, which is powered by technology from Approach Guides. The platform aims to boost the sales and marketing efforts of travel advisor partners. “As we prepare for further growth with the addition of our eighth ship, Allura, launching next summer, this tool will support our travel partners and our mutual success,” said Jason Worth, Vice President, International Sales at Oceania Cruises.

“Our trade partners are busier than ever and Oceania Insider Connect is exactly the type of innovative technology that will make it easy and efficient to cultivate their business.”

“With Oceania Insider Connect, our esteemed travel advisors will be able to share the Oceania Cruises experience, increase their engagement and build long-lasting client relationships – all with less work and this free tool.”

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Oceania Insider Connect offers two marketing solutions:

• instantly co-brandable marketing pages – to showcase Oceania Cruises’ itineraries, onboard experiences, destinations, ships and latest promotions;
• a co-branded website with real-time pricing and availability, driving actionable leads directly to advisors.

In addition to pre-designed content experiences and offers using dynamic images and marketing, Oceania Insider Connect supports advisors with their marketing outreach, harnessing the power of AI to suggest social posts and client emails as well as creating dynamic QR codes linked back to an advisor’s own website. “We are so pleased that Oceania Cruises has embraced our new trade marketing solution, adapting the underlying technology to their advisors’ requirements,” said Jennifer Raezer, Approach Guides Co-Founder and Chief Marketing Officer. “Travel partners can now quickly send a personal, on-brand message to their clients in the moment when they are learning about Oceania Cruises’ incredible itineraries. It’s a game-changing proposition, especially for advisors selling specific sailings and groups, and it’s really exciting.”

The new solution is powered by technology from Approach Guides, a leading content optimisation platform for travel brands, and is the first iteration of an ongoing collaboration focused on championing best-in-class, innovative and easy-to-use applications for travel partners that elevate their personal interactions with clients. Travel partners can get started using Oceania Insider Connect by co-branding their first content experience on this link or by going to inspires.to/oceania. Oceania Cruises’ sister brands, Norwegian Cruise Line and Regent Seven Seas Cruises, are already offering the service through NCL Connect and Regent Connect respectively. The cruise line says the program continues to receive great feedback, with travel partners stating that the ease and personalisation of the platform has helped them better engage their valued client base and sell more efficiently.

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