Tauck is partnering with Approach Guides to develop a new technology that enhances its co-brandable marketing pages. Approach Guides has a number of existing partnerships with ocean cruise operators, but new technology enables travel advisors to add custom sales messages, group pricing and other trip details on river cruises with Tauck in an industry first.
The new technology builds on Tauck’s existing partnership with Approach Guides. The two companies already collaborate on ‘Content Experiences’ which are pre-built marketing pages that advisors can easily co-brand and share with clients and prospective clients via social media, email and other methods. Tauck’s Content Experiences cover a range of topics, from the recent relaunch of the company’s land trips to Cuba, to the introduction of its Smaller Groups tours and offerings in Japan. This initiative not only streamlines the advisors’ workload, but also delivers high-quality, co-branded marketing materials to enhance sales.
Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.In this latest effort with Approach Guides, Tauck has developed a feature-enhanced Content Experience dedicated exclusively to promoting group sales of its river cruises, with an even higher degree of customisation available to advisors, allowing them to build-in details specific to a particular sailing including itinerary information, departure dates, pricing and more.
“We’re seeing unprecedented demand for groups travel, especially for our river cruises,” said Steve Spivak, Tauck Vice President, Global Sales and Reservations.
“Our new technology is poised to revolutionise how our valued travel advisor partners sell this hot category, allowing them to be far more efficient, deliver an elevated class of service to their clients, and earn more.”
Tauck is the first river cruise
line to partner with Approach Guides, and the first Approach Guides client employing Content Experiences with enhanced levels of advisor customisation.
“For 99 years, Tauck has been absolutely committed to innovation – certainly in the way we craft our award-winning tours and cruises, but also in the ways we support our valued travel advisor partners,” said Spivak. “Working with Approach Guides to really turbocharge our advisors’ river cruise group sales is just the latest example of those longstanding efforts, and we’re thrilled to roll out this new technology.”
Jennifer Raezer, Approach Guides Co-Founder & CMO was equally enthusiastic. “Not only is Tauck a leader in land tours and cruising, they’re also one of our longest-standing and most valued clients. After launching with our trade solution broadly in September 2023, Tauck has worked with us to adapt the underlying technology to address the unique requirements of specific categories, most notably groups.
“What Tauck is offering is the first of its kind. Groups-focused advisors, and those looking to expand their groups business, are going to love it,” said Raezer.
The service is available immediately for advisors selling groups on Tauck’s river cruises and will be rolled out to all group departures over the coming year.
To get started, advisors only need to enter their email address to create a custom marketing page. Advisors can contact their Tauck Groups Sales executive for an exclusive invitation.
