An extensive overhaul of its brand identity has seen Kensington Tours reemerge with new messaging designed to better reflect its commitment to understanding its customers individual needs and to making a difference.
The new brand identity includes a new watermark, tone of voice and website refresh, as well as the introduction of the theme “See the World, Differently”.
Social impact was an important area addressed by the rethink, with Kensington committing to donate 1% of its annual sales to charitable and non-profit organisations globally. The company is also inviting its clients to join them in this mission by adding 1% of their trip’s price to their payment, doubling the impact and ensuring that every journey contributes to a “greater cause”.
“Our social impact has always been central to who we are as a brand,” said Helen Giontsis, President of Kensington.
“We believe in leaving the world a better place than we found it, and we are proud to invite our clients to share in this journey of giving back.”
Kensington is founded on the the belief that luxury is “not a one-size-fits-all concept” which is why personalisation is at the core of its business model, according to Matt Cammaert, SVP Marketing and Outside Sales.
“Our North Star is always to enable travellers to see the world better,” he explained. “The ultimate luxury is understanding the client so intimately that we truly understand their interests and priorities to create the journey of a lifetime.
“This rebrand is a reflection of our unwavering commitment to placing the customer at the centre of everything we do, as we continue to expand and elevate luxury travel experiences.”
As part of its rebrand, it will also reorganise all of its offerings into an expanded portfolio of sub-brands. These include: core brand Kensington Tours; Kensington Cruise; Kensington Villas; Kensington Air: and Kensington Private Jet.
It’s a move that recognises the company’s evolution since it was first founded in 2006 when it specialised in African safaris. Over the years since, it has expanded its offering to encompass travel experiences in more than 120 destinations across the globe which range from private vineyard tours to wildlife encounters and island escapes.
The company has also recently unveiled a series of Ultra Luxe itineraries with white-glove service and a concierge-style approach and homed in on sports-themed journeys incorporating major sporting events such as Wimbledon, Formula 1 and various golf tournaments. Meanwhile, its Ski the World, Differently itineraries cover 16 ski resorts across eight countries.
