Salter Brothers Hospitality (SBH), Australia’s largest operator of luxury retreat hotels such as Spicers Retreats and now Bannisters, has unveiled a new brand identity as it prepares for an exciting chapter which will include the launch of Ardour Hotels & Estates.
The reimagined brand includes a new logo, a new colour palette, and a revitalised brand story that underscores the company’s commitment to delivering exceptional service across its portfolio of 20 hotels and 29 restaurants and bars, as well as fostering a vibrant and inclusive workplace, according to Tash Tobius, CEO of SBH.
“This rebrand is a pivotal moment for Salter Brothers Hospitality,” she said.
“We’re not just transforming our visual identity; we’re taking a bold step forward in defining our brand story and articulating our vision for the future.
“We’re deeply committed to and passionate about crafting experiences that leave an indelible impression on our guests and empowering our talented team to create a truly exceptional hospitality experience. We believe this new brand identity will allow us to connect with our audiences in a deeper, more meaningful way, and create lasting memories for our guests.”
Meanwhile, Tobius revealed that the company is “actively seeking” new opportunities to expand its portfolio of properties and forge new partnerships as it seeks to cement itself as a leading player in the Australian hospitality landscape. In October, Salter Brothers announced the addition of three Bannisters resorts – Bannisters by the Sea and Bannisters Pavilion in Mollymook, NSW and Bannisters Port Stephens.
Raphael Antonini, SBH Chief Development Officer said, “We’re incredibly excited about the addition of Bannisters to our portfolio, and are committed to ensuring continuity of their outstanding, highly regarded service by taking a ‘listen and learn’ approach that ensures we take our time to identify the areas where SBH can add value, including sales, marketing, revenue, distribution, PR and reservations.”
In February, SBH revealed it would debut the global Ardour Hotels and Estates brand at its newly acquired South Australia property, Kingsford The Barossa, with the property to be known as Ardour Kingsford Barossa.
