New Avalon Waterways campaign aims to elevate brand message

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The launch of a new consumer and trade integrated marketing campaign from Avalon Waterways aims to grow brand awareness and reignite its messaging amid a resurgent river cruise sector. Entitled Cruising Elevated, the new multi-channel campaign will launch on Boxing Day and will run until March, showcasing a suite of new assets through various media platforms. “We are excited to launch our Cruising Elevated campaign to introduce more consumers to Avalon and showcase our truly elevated offering of river cruising,” Globus family of grands Head of Marketing Asia Pacific Chris Fundell said. “Avalon Waterways cruise is an unparalleled experience; from intimate cruising in our Panorama Suites that guarantees guests uninterrupted views of the scenic shoreline, to our diverse menu of immersive shore excursions – this campaign has been developed to show it all.

“We’re aiming to not only drive brand awareness, but also to educate consumers on the difference and benefits of river cruising with Avalon, to make it even easier for travel advisors to convert sales.”

TV personality Melissa Doyle is feature in TVC and radio advertisements as part of the campaign. “I am thrilled to be involved in Avalon Waterways’ latest campaign to introduce or reintroduce the brands’ point of difference to Australian travellers,” she said. To maximise the Cruising Elevated campaign, travel advisors will also have access to the campaign’s customisable marketing resources via Globus’ newly launched globally integrated Travel Advisor Portal (TAP).

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