Avalon Waterways has started 2025 with a bang, reporting a record-breaking January as Aussies lock in their holiday plans with the river cruising operator.
Globally, 2025 bookings are outpacing 2024 by more than 50%. France is leading the charge as the destination of choice for clients. Avalon Waterways responded by adding two new rivers (for a total of five), six new cruises and 33% more capacity to meet demand in France in 2025.
In Australia, bookings are also up, with Avalon suggesting these early indicators pointing to an increased level of consumer confidence in travel.
Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.“Not only have we seen a 32% increase in passenger bookings and a 21% increase in spend, we are also seeing an increase in the amount of time people are wanting to spend on their river cruise holiday,” said Chris Fundell, Head of Marketing Asia Pacific at Globus family of brands, the parent company of Avalon Waterways.
“The 11–14-day cruises are again proving popular for Australian travellers. They allow them to really settle into the perfect blend of relaxation and adventure that is river cruise life, from the exclusive shore excursions to savouring the world-class wining and dining experience as they glide past picturesque villages.”
The voracious appetite for travel extends beyond river cruising, with both Cosmos and Globus also seeing growth, with booking value up 42% and 27% respectively versus the same period last year. The train travel trend continues to have its moment, whilst independent travel is seeing a surge in popularity.
“Last year we saw an increase of 88% on Scenic Switzerland – one of our rail adventures, and this year, Independence by Globus, our independent travel package offering, which is the ideal bolt on to a river cruise, is seeing 2025 January sales outperform the first six months of 2024,” Fundell added.
“This trend reflects the “best of both worlds” traveller mentality, offering them the flexibility to “choose their own adventure” while still benefiting from expert guidance and real-time support throughout their journey. It also allows advisors to package up the overall offering for their travel clients.”
Avalon Waterways are offering savings of up to $6,000 per couple for new bookings made by 28 February 2025. Terms & conditions apply.
