Link Travel Group’s evolution continues to gather momentum, with the collective reporting rising interest in agencies interested in joining thanks to its strong partnerships and future focus.
The collective was born in 2022 as a collaboration between three industry powerhouses – Flight Centre Travel Group (FCTG), Goldman Travel Corporation and the Spencer Group of Companies. The group now features 32 brands, 36 locations, and national coverage across five states.
Speaking this week at a member and partner event in Sydney, Global Managing Director of the Luxury and Independent divisions for FCTG and Chairperson of Link Travel Group Danielle Galloway said overwhelming support from the industry had seen Link soar from the very start. “The success of Link has started right from the beginning, and every one of you in the room has contributed to that success,” she said. “Now that shared idea is really turning into an industry force.”
Its power, she stressed, doesn’t hinge on numbers or results but lies rather in the strength of its partnerships. “The power of the partnerships that we have… being linked in with the right people, the best of the best in the industry, is what has helped create Link’s unstoppable presence,” she said.
Galloway made it clear that this is only the beginning for Link Travel Group, with the company not simply waiting for the travel industry to evolve, but actively driving it forward. “Be assured we are not waiting for the travel industry and the future of the travel industry. At Link Travel Group, we are creating it,” she affirmed.
The sentiment was echoed by Link Travel Group General Manager Scott Darlow who provided further insight into the company’s current position and future plans. In addition to its partnerships, he highlighted its commitment to transparency and integrity as key to its success.
Values are at the core of the company’s operations, he said. He shared that, as it expands, it is looking for agencies that possess a “growth mindset” and “strong ambition”.
“We’re not necessarily interested in those that just want to sit still,” he said. “We want to be the next generation. We want to have and harness the next generation of leaders.” As a result of these standards, he revealed that Link has turned down over 60 potential members who didn’t align with its four core pillars: integrity, connection, collaboration, and prosperity.
Meanwhile, the group continues to focus on organic growth and the development of its existing members. “We’re not just looking for growth by getting new members,” Darlow said. “We’re looking for our existing members to grow.” This approach has resulted in an average of 20% more staff being hired by Link members, with 98% of its members gearing up for planned growth this year.
While the group started off with a skew towards corporate travel, that has now evened out, according to Darlow. He reported a “explosion of business” on the luxury leisure side in the last six or seven months, making it an even more attractive proposition for potential and existing partners. “We think we have a really nice business mix now within the group,” he said.
Darlow also touched on the exciting opportunities on the horizon, highlighting new investments in technology, particularly with regard to NDC (New Distribution Capability), which has seen strong engagement from the company’s members. With tools like TPConnects and a new ticketing platform, Link is working to position itself at the forefront of technological innovation in the travel sector.
“We want our members to be prosperous, and we want to be prosperous as well,” he said. “There’s enough fat in the ecosystem of travel for all of us to thrive together.”
Darlow also confirmed that Link would host its first conference at the W Hotel in Brisbane from 21 to 23 November 2025, to be attended by 130 member delegates and 50 partner delegates. “The time is now right,” he said.
