North America based luxury travel network, Ensemble, recently completed its first-ever Cruise Circle FAM in partnership with Virgin Voyages.
From March 21–30, a group of 20 elite Ensemble Cruise Circle advisors sailed aboard the original Virgin Voyages’ ship Scarlet Lady, experiencing the best of the cruise line’s Eastern Caribbean Antilles itinerary during nine days of immersive learning, community-building, and firsthand exploration.
The inaugural Cruise Circle FAM was designed to deepen advisors’ product knowledge and strengthen relationships with key cruise partners while fostering peer-to-peer learning within Ensemble’s growing Circles program.
Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.“The Ensemble Cruise Circle is all about creating a space where cruise-focused advisors can grow, collaborate, and share insights that ultimately elevate the client experience,” said Katrina Kelly, Manager of Learning and Performance at Ensemble, who hosted the trip. “This FAM brought that vision to life in an unforgettable way.”
Onboard learning sessions included:
Building and Strengthening Relationships
Unlocking the Virgin Voyages Experience
Upselling and Boosting Revenue with Ease
The group also enjoyed direct engagement with Virgin Voyages leadership and experienced the brand’s innovative adults-only concept, elevated onboard dining, entertainment, and wellness offerings.Kelly was joined by co-hosts Amanda Morales, Sales Manager, National Accounts at Virgin Voyages, and Chuck Maida, President of All Seasons Travel.
The Cruise Circle is one of several niche communities within Ensemble’s Circles initiative, launched to help members connect with likeminded advisors who specialise in areas such as Luxury, Family, Adventure, and Wedding/Honeymoon travel. Each Circle offers exclusive access to tailored training, peer support, and direct connections with top supplier partners.
New Circles, including one dedicated to LGBTQ+ travel, will be introduced in the coming months.
“This FAM was just the beginning,” added Kelly. “We’re building a vibrant cruise community within Ensemble, and experiences like this one are key to helping our advisors stand out in a competitive market.”
