Fora Travel, a US “modern travel agency” that has been recruiting the “next generation of travel entrepreneurs” since its launch in 2021, has made its entry into the Canadian market.
Having registered with the Travel Industry Council of Ontario (TICO), Fora has set up shop in Ontario, Canada and plans to expand across the country in the coming weeks.
“With a revolutionary platform built to empower travel entrepreneurs, Fora is setting a new standard – making it simpler and more rewarding for Canadians to become a travel advisor,” the agency said.
Fora Advisors have booked over 1 million room nights since the company’s inception.
“In an industry traditionally characterised by a high barrier to entry and outdated technology, Fora is turning travel advising into an accessible, inclusive, and lucrative career path with the flexibility to work part-time or full-time.”
Fora’s secret sauce is its combination of tech and human touch. Its travel advisors are provided a tech-forward, fully supported platform to establish their own travel business. Members pay an annual fee of US$399, which provides full access to Fora’s Advisor Portal, including;
the ability to book over 170,000 bookable hotels,
training programs,
content and marketing tools,
fast and streamlined commission payments,
and an online forum that connects thousands of advisors within the global Fora community.
Ontario-based advisors are required to complete the TICO Education Standards Exam ($35.00), and Fora will soon offer a free preparation program to streamline the process.
“At its core, Fora was built to fix what’s broken in travel advising – outdated systems, high barriers to entry, and poor advisor support,” said Henley Vazquez, Co-Founder and CEO of Fora Travel.
“We created a model where technology amplifies human expertise, not replaces it. With our Canadian launch, we’re excited to open the door for more entrepreneurs to thrive in this incredible industry and help grow more small Canadian businesses.”
Recognised by Fast Company as one of 2025’s most innovative companies, LinkedIn Top Startups, and as a top growth agency by Virtuoso, IHG, Small Luxury Hotels, and Four Seasons, Fora is set apart by its defining characteristics: its innovative technology and a culture of community amongst its global advisors.
Complementing the Advisor Portal is Forum, Fora’s peer-to-peer community platform that fosters collaboration, knowledge sharing, and support. Thousands of advisors – newcomers and seasoned experts alike – connect through Forum, making Fora not just a platform but a vibrant professional community. Fora also supports advisors through in-person gatherings and ongoing education to create lasting connections and deeper learning.
Fora’s exclusive agency partnerships mean access to upgrades, special amenities, bespoke experiences and VIP perks at over 7,200 hotels and cruises worldwide.
Ontario-based agents are required to pass the TICO Education Standards Exam to sell travel.
