Courtney Reagan will lead the integrated sales and marketing teams for Baillie Lodges and Tierra Hotels in the newly created role of Chief Commercial Officer, with her appointment effective today.
With an extensive background in luxury experiential travel and a career that spans high-end tour operators and boutique properties, Reagan’s expertise will be instrumental in “elevating commercial performance and expanding brand presence globally”.
Newly appointed CEO Michael Crawford welcomed Regan on board. “Baillie Lodges represents an extraordinary collection of some of the world’s most iconic lodges and memorable experiential travel destinations,” he said.
“Courtney’s expertise will be invaluable as we continue to evolve our company – working closely with our commercial partners and leading the business in launching new initiatives across all commercial functions. Together with her team, she will be integral in our mission of consistently delivering the exceptional guest experiences today’s luxury traveller demands.”
Most recently, Reagan was Chief Marketing Officer for Explora Lodges and, before that, she led marketing at adventure lodge firm Eleven. She also has extensive experience with Abercrombie & Kent and previously held multiple roles at Hilton in international partnerships as well as customer loyalty – an area of increasing focus for Baillie Lodges. “I am thrilled to join Baillie Lodges during this exciting period of growth and transformation,” she said. “Throughout my career in luxury experiential travel, I’ve developed a deep appreciation for the power of meaningful connections between extraordinary destinations and discerning travellers. I’m eager to join this talented team to not only continue strengthening our global presence, but to also continue cultivating these exceptional, authentic experiences — exactly the kind that define Baillie Lodges’ unique portfolio of lodges and hotels.” Her appointment comes amid significant growth for Baillie Lodges. Over the last six years, the company has expanded from four lodges in Australia to nine lodges across Australia, New Zealand, Canada, and Chile. With Crawford and Regan now in place, the company continues to build momentum, strengthening its commitment to sustainable growth and seeks further opportunities to expand its experiential luxury ecosystem with new destinations and travel verticals. This year, Baillie Lodges celebrates the return of two flagship lodges following major renovations: Huka Lodge, set on the banks of the Waikato River in Taupō, New Zealand, which reopened on March 1, and Tierra Atacama in the northern desert of Chile which welcomed guests again from April 1.
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Most recently, Reagan was Chief Marketing Officer for Explora Lodges and, before that, she led marketing at adventure lodge firm Eleven. She also has extensive experience with Abercrombie & Kent and previously held multiple roles at Hilton in international partnerships as well as customer loyalty – an area of increasing focus for Baillie Lodges. “I am thrilled to join Baillie Lodges during this exciting period of growth and transformation,” she said. “Throughout my career in luxury experiential travel, I’ve developed a deep appreciation for the power of meaningful connections between extraordinary destinations and discerning travellers. I’m eager to join this talented team to not only continue strengthening our global presence, but to also continue cultivating these exceptional, authentic experiences — exactly the kind that define Baillie Lodges’ unique portfolio of lodges and hotels.” Her appointment comes amid significant growth for Baillie Lodges. Over the last six years, the company has expanded from four lodges in Australia to nine lodges across Australia, New Zealand, Canada, and Chile. With Crawford and Regan now in place, the company continues to build momentum, strengthening its commitment to sustainable growth and seeks further opportunities to expand its experiential luxury ecosystem with new destinations and travel verticals. This year, Baillie Lodges celebrates the return of two flagship lodges following major renovations: Huka Lodge, set on the banks of the Waikato River in Taupō, New Zealand, which reopened on March 1, and Tierra Atacama in the northern desert of Chile which welcomed guests again from April 1.
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