American Society of Travel Advisors (ASTA) Senior Vice President of Business Development Sarah Little has been revealed as the Godmother of AmaWaterways’ newest ship, AmaSofia, set to debut on the Danube River in 2026.
The announcement was made during the Travel Leaders Network EDGE Conference in Las Vegas, with the christening scheduled for March 2026 at ASTA’s River Cruise Expo in Amsterdam.
“Sarah’s unwavering support of the advisor community and her deep-rooted passion for the industry make her an exceptional choice as Godmother of our beautiful AmaSofia,” said Kristin Karst, Co-Founder and Chief Brand Ambassador of AmaWaterways.
“We are thrilled to honour her with this special recognition. It will be incredibly meaningful to christen AmaSofia in front of more than 1,600 travel advisors during ASTA’s River Cruise Expo—there couldn’t be a more fitting setting or audience for this special celebration.”
Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.Little, a longtime advocate for travel advisors, has significantly advanced ASTA’s mission and visibility in the industry. Her efforts have helped strengthen the role of travel advisors both nationally and globally.
“I am truly honoured to be named Godmother of AmaSofia, a ship that represents the incredible experiences that river cruising offers,” she said.
“Being part of this journey with AmaWaterways, a company that shares ASTA’s commitment to supporting travel advisors, is very meaningful to me. I look forward to christening AmaSofia alongside so many of my fellow advisors at ASTA’s River Cruise Expo and celebrating the future of travel together.”
Launching in spring 2026, AmaSofia will offer seven-night itineraries along the Danube, including popular routes like Melodies of the Danube and Romantic Danube, and will be AmaWaterways’ 10th ship on the river.
