The Luxurist, touted as “the world’s first all-in-one B2B luxury travel ecosystem”, is expanding into Australia as it rolls out its platform to key international markets.
Launched in early 2025 and already operational in the US, Canada, UK, France, Belgium, and Luxembourg, the UK-based company this week confirmed its launch into Spain, Mexico, Australia, South Africa, and the Gulf Cooperation Council.
The Luxurist is now officially integrated into Bedsonline, the retail arm of travel tech provider HBX Group. This partnership gives travel agents worldwide access to The Luxurist’s premium offering of 5,000 handpicked luxury properties across more than 200 countries.
“Integrating The Luxurist into HBX Group’s retail platform is a major milestone,” said David Amsellem, CEO of The Luxurist. “Our unique value proposition – exceptional concierge service and exclusive privileges – is now accessible to all HBX Group partners worldwide via web and API.”
The platform offers travel advisors a curated network of over 5,000 handpicked luxury properties across more than 200 countries. It is designed to elevate B2B luxury and premium travel with features like a dedicated 24/7 concierge team, real-time inventory management, and privileged rates.
“We are expanding into Spain, Mexico, Australia, South Africa and Gulf Cooperation Council with a platform that reflects the elevated standards expected in luxury travel. We are not just providing access, we are providing an ecosystem of excellence,” Amsellem added.
Nicolas Huss, CEO of HBX Group, emphasised the strategic importance of this move. “Luxury travel is the fastest-growing segment in our industry. With The Luxurist, we are investing in the future of high-end travel services,” he said.
The integration represents “a new benchmark” for the luxury segment, reinforcing HBX Group’s vision of creating a “smarter, more connected future” for travel.
