MSC Cruises has officially announced a multi-year partnership with Tudor Pro Cycling, becoming the Swiss-based team’s Official Main Partner through the end of the 2027 season.
The collaboration was unveiled ahead of the Tour de France Official Team Presentation in Lille, just days before the team makes its historic debut at the 2025 Tour de France on July 5.
The partnership marks MSC Cruises’ first foray into professional cycling, expanding its growing portfolio of high-profile sports collaborations, which already includes Formula 1 and leading football clubs.
As part of the agreement, MSC Cruises will receive prominent branding on Tudor Pro Cycling’s team jerseys, support vehicles, and buses—giving the cruise line significant exposure on the global cycling stage.
“We are proud to partner with the Tudor Pro Cycling Team as Official Main Partner at the start of this exciting new chapter for the team as they are participating for the first time in the world’s biggest cycling event,” said Pierfrancesco Vago, Executive Chairman of MSC Cruises.
“We look forward to supporting the team as they race across the world—introducing our brand to a new global audience that follows this exciting international sport. Team sports, such as this, reflect our commitment to delivering outstanding experiences driven by teamwork, excellence, and passion.”
The new team kits featuring MSC Cruises’ branding will debut at the Grand Départ in Lille on Saturday, marking the cruise company’s first visible presence in professional cycling.
Raphael Meyer, CEO of Tudor Pro Cycling, said the team was honoured to welcome MSC Cruises as a new partner. “Their support comes at a truly historic moment for our team, as we prepare to compete in our very first Tour de France. This milestone marks a bold new chapter in our journey, and we are thrilled to have MSC Cruises on board with us,” he said.
Both Geneva-based organisations share not only a Swiss heritage but a dedication to precision and performance. “Together, we share a commitment to excellence, innovation, and pushing boundaries, values that will drive us forward both on and off the road,” Meyer added.
