With the launch of a flagship property in Bali marking its Asia Pacific debut, Paradisus by Meliá will usher in a new generation of “all-inclusive” travel.
The luxury resort brand, part of Meliá Hotels International, originated in the Caribbean and recently expanded to Spain. Now, it is taking its first step into Asia. With Paradisus Bali earmarked to open by the end of 2025, Meliá is aiming to redefine what “all-inclusive” means for the modern, experience-driven traveller in Asia.
“We’re not just bringing a brand to a new continent. We’re bringing a new concept of luxury – one that is inclusive, immersive, and inspired by the destination itself,” Meliá Hotels International Head of Marketing APAC, Middle East & Africa Andrea Barbi Actis told media at International Luxury Travel Market in Singapore earlier this month.
“All-inclusive is not anymore about going to a place where you just have food and beverages included. The all-inclusive concept is evolving, is changing. There is a new generation of travellers… they are looking for places not where they can just eat and drink, but where everything is organised for them. What they are really looking for is a sense of ease — a lifestyle.”
A key pillar of Paradisus’ new approach is the idea of “Destination Inclusive®” with the resort acting as a gateway to the surrounding culture, rather than a bubble keeping guests away from it. Paradisus Bali will therefore feature locally inspired architecture and curated programming that invites guests beyond the resort walls.
“You will have activities included, like, for example, visiting the beautiful waterfalls or temples in Bali,” Actis explained. “You will be able to explore the beauty of Ubud. Everything will be, again, a part of the all-inclusive programme.”
This experiential approach will see the hotel brand integrate cultural immersion, wellness, gastronomy and nature into each stay catering to different types of travellers.
The Paradisus Bali property, a $40 million renovation of the original Melia Bali — the group’s first-ever hotel in Asia-Pacific — will cater to multiple types of travelers through segmented offerings.
For example, for families, Paradisus Bali will introduce a new program and facilities that are “completely designed for the kids” with a Family Concierge service also in the mix. The hotel will also debut a new wellness program entitled Away, Actis revealed.
Meanwhile, those seeking privacy will find respite in The Reserve – a dedicated adults-only section of the resort offering elevated services and experiences. ”They will have a completely personalised experience based on their needs,” she stressed.
Culinary excellence is also central to the Paradisus all-inclusive concept. The resort will offer more than five international restaurants, with some curated or endorsed by Michelin-starred chefs, and all included in the guest experience. “You don’t need to pay separately to access these signature restaurants,” Actis noted.
“This is not just about luxury for luxury’s sake,” she said. “It’s about meaningful travel – experiences that restore, that connect, and that leave a positive impact.”
