New Aussie rail specialist takes advantage of digital ticketing up rise

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Former Rail Europe Australasia brain trust, James Dunne, Lachlan McCallum and Kew Muthalif, have launched a new specialist rail operator in Australia called Rail Online. Dunne, McCallum and Muthalif, who collectively possess more than 30 years of rail know-how, rolled out Rail Online to improve and streamline rail booking processes. Powered by a global rail technology giant, SilverRail, Rail Online says it has direct access to the most competitive rates, with all products issued as e-tickets.

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With operations across Australia and the UK, Rail Online offers travel advisors a new booking platform from which they can search, compare and book European rail passes and point-to-point tickets, initially across the United Kingdom. Additional rail networks across continental Europe and North America will be added in the future. SilverRail’s software currently facilitates more than 30 million online rail bookings each year. Cameron Jones, Chief Strategy Officer at SilverRail said, “We’ve been impressed with the founding team that Rail Online has brought to the table. Our companies share a genuine passion for the sector and we look forward to working with them as they grow.”

Rail Online’s prices are displayed in Australian dollars, eliminating foreign exchange fees, and there are no booking fees. Point-to-point fares are offered at nett rates, while Rail Online is offering a special launch commission of 7% on Eurail Passes. Rail Online CEO James Dunne, says that Australian travellers have always understood the cost savings and unrivalled convenience offered by train travel, particularly when it came to multi-destination European holidays. However, he predicts Aussies are on the cusp of a dramatic expansion of the international rail market.

“SilverRail has helped us create a platform that offers a seamless booking experience with competitive prices and the ability to self-manage any changes or refunds. With the rapid advancement of digital ticketing in the rail sector, it’s time for a new player and we’re it,” said Dunne.

“Thanks to the advent of rail e-tickets, Australian travel agents can now access an unprecedented array of cheap online fares,” Dunne said. “At the same time, demand for rail is being driven by the roll-out of new high-speed networks that make train journeys even more efficient, elegant and environmentally sustainable. “The simplicity and convenience of our booking process, combined with our local team’s understanding of Australian travel agents’ needs, will ensure Rail Online plays a pivotal role in ensuring rail travel realises its true potential in 2022 and beyond.” Agents can register for Rail Online at www.rail.online/createAgency.

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