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At its annual Investor Day,
Alaska Airlines announced plans to roll out a Premium Class section beginning in late 2016.
Customers who upgrade to Premium Class will get priority boarding and enjoy 3-4 inches (7.62-10.16cm) more legroom compared with a standard economy seat. In addition, Alaska Airlines plans to offer additional amenities to further enhance the Premium Class inflight experience. This upgrade option will be available to Alaska Airlines’ elite Mileage Plan members on a complimentary basis at booking or day of travel, dependent on status and fare purchased.
Upgrade pricing and details on the included amenities will be announced closer to customer availability.
“Premium Class will provide an opportunity for all customers to get an enhanced flight experience,” said Andrew Harrison, Executive Vice President and Chief Commercial Officer at Alaska Airlines. “We are listening to our customers and they have told us that more personal space and extra perks are a priority.”
Alaska plans to retrofit up to 60 aircraft with the Premium Class section by the end of 2016 and the remainder of its 737-800, -900 and -900ER fleet by the end of 2017. The upgrade option will also be available on Embraer 175s, operated by SkyWest, which are configured with 12 seats in the Premium Class section.
Preferred Plus seating , currently available for purchase at check-in for bulkhead and exit rows, will continue to be offered on Alaska 737-400s and -700s.
Seats in the Premium Class section will have at least 88.9cm (35″) of pitch, compared to 78.4-81.8cm (31″-32″) in the rest of the main cabin. To make room for the Premium Class while maintaining pitch in the main cabin, Alaska will reconfigure and reduce the number of seats available on some aircraft. Also, pitch in the First Class cabin will be increased from 91.4cm (36″) to 104.1cm (41″) providing a significantly enhanced experience for those customers.
Go back to the e-newsletter >
At its annual Investor Day, Alaska Airlines announced plans to roll out a Premium Class section beginning in late 2016.
Customers who upgrade to Premium Class will get priority boarding and enjoy 3-4 inches (7.62-10.16cm) more legroom compared with a standard economy seat. In addition, Alaska Airlines plans to offer additional amenities to further enhance the Premium Class inflight experience. This upgrade option will be available to Alaska Airlines’ elite Mileage Plan members on a complimentary basis at booking or day of travel, dependent on status and fare purchased.
Upgrade pricing and details on the included amenities will be announced closer to customer availability.
“Premium Class will provide an opportunity for all customers to get an enhanced flight experience,” said Andrew Harrison, Executive Vice President and Chief Commercial Officer at Alaska Airlines. “We are listening to our customers and they have told us that more personal space and extra perks are a priority.”
Alaska plans to retrofit up to 60 aircraft with the Premium Class section by the end of 2016 and the remainder of its 737-800, -900 and -900ER fleet by the end of 2017. The upgrade option will also be available on Embraer 175s, operated by SkyWest, which are configured with 12 seats in the Premium Class section. Preferred Plus seating , currently available for purchase at check-in for bulkhead and exit rows, will continue to be offered on Alaska 737-400s and -700s.
Seats in the Premium Class section will have at least 88.9cm (35″) of pitch, compared to 78.4-81.8cm (31″-32″) in the rest of the main cabin. To make room for the Premium Class while maintaining pitch in the main cabin, Alaska will reconfigure and reduce the number of seats available on some aircraft. Also, pitch in the First Class cabin will be increased from 91.4cm (36″) to 104.1cm (41″) providing a significantly enhanced experience for those customers.
