Princess Cruises announces The Come Back New Promise

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Princess Cruises has announced The Come Back New Promise, a US$450 million multi-year product innovation and cruise ship renovation campaign that will continue to enhance the line’s onboard guest experience. Princess Cruises Vice President Australia & New Zealand Stuart Allison said the campaign would result in more transformative moments, lifetime memories and meaningful stories for guests to enjoy and share. “The Come Back New Promise differentiates our approach to cruising and offers our guests enriching holiday experiences by connecting them with each other, nature and different cultures in a new way,” Mr Allison said. “Our promise is to provide guests transformative moments designed to inspire them to discover the world and themselves, ultimately allowing us to declare that a cruise isn’t good enough unless you ‘come back new”. The campaign demonstrates a commitment by Princess Cruises to exceed guest expectations while continuously improving upon and delivering a high value cruise experience that inspires guests to return and introduce cruising to their family and friends.

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