Signature Travel Network‘s Owners’ Meeting held last month in Maui, Hawaii and attended by 450 delegates generated more than US$2 million for the local economy, providing a positive impact for the still grieving community devastated by wildfires on 8 August that destroyed historic Lahania.
According to Hawaii Tourism Authority, Signature Travel Network’s four-day conference, held between 6-9 September 2023 at the Grand Wailea, raised more than US$400,000 in donations and silent auction proceeds for the Hawai‘i Community Foundation’s Maui Strong Fund, Maui Food Bank and Maui Humane Society.
The Hawai‘i Tourism Authority (HTA) and Hawai‘i Visitors and Convention Bureau (HVCB) had been working closely with the Signature Travel Network team to bring the group to the island and stayed in close contact after the fires.
“There was obvious concern from the Signature Travel team for the people of Maui who were impacted by the devastation and whether it was even appropriate to be on the island so soon to hold their meeting,” said John Monahan, HVCB’s president and CEO.“We had many conversations keeping them updated on the situation as it evolved. As the weeks passed, it became clear to them that coming to Maui in a respectful and responsible manner was the best way for the group to help the residents and the economy.”
Driven by a desire to make a positive impact on the island state, Signature Travel Network’s CEO Alex Sharp set several goals at the outset of the meeting challenging the travel advisors in attendance to demonstrate how respectful, responsible and impactful tourism to the island was possible during a time when so many are still hurting.
“Holding our annual owners meeting in Wailea was not only the right decision, but it led to the best meeting of our 67-year history,” said Sharp.
“For those attendees with initial hesitation that our event would distract from recovery efforts, all concerns were immediately put to rest as soon as they met local Maui residents, each of whom was there with open arms and gratitude for travelers returning to the island. Giving back to Maui gave our meeting purpose and the outpouring of gratitude lifted everyone’s spirits.”
The group’s impact on the local community and economy also saw US$75,000-$100,000 generated from AmaWaterways based on a booking incentive to give $100 per booking for the next month to the STN Travel Elevates Maui Relief Fundraising Effort.
Other notable ways STN contributed to relief efforts in Maui included:
More than 7,000 pounds of supplies donated and delivered to Maui charity partners.
Hundreds of volunteer hours helping to make meals, serve at the Maui Humane Society and to sort through donated items.
Tens of thousands of dollars spent at the “Maui Market” at The Andaz Maui on 8 September supporting local Maui vendors.
“The aloha shown by the entire Signature Travel Network towards the people of Maui was an incredibly beautiful thing to see,” said Daniel Nāho‘opi‘i, HTA’s interim president and CEO. “They demonstrated that it was possible to continue with their meeting on Maui during a very challenging time, and truly benefit the community in many ways during their stay with us. I extend my sincerest aloha and mahalo to Mr. Sharp and all the STM attendees for their courage and trust in staying the course.”
On Sunday 8 October, the West Maui communities of Kā‘anapali, Nāpili, Honokōwai, and Kapalua reopened to visitors. Five hotels in West Maui, including the Ritz-Carlton at Kapalua, reopened their doors to guests.
Hawai‘i residents and visitors are encouraged to make travel plans to Maui and support the island’s businesses, restaurants, retail outlets, attractions, and accommodations. All previous restrictions for travel to West Maui communities north of Lahaina have been lifted and no one should be discouraged or reluctant to go and support the businesses and workers that rely on tourism in West Maui for their families’ livelihood.
Hawaii Governor Josh Green stated, “Beginning October 8, all travel restrictions will end and West Maui will be open to visitors again, so people from Hawaiʻi and around the world can resume travel to this special place and help it begin to recover economically. This difficult decision is meant to bring hope for recovery to the families and businesses on Maui that have been so deeply affected in every way by the disaster.”
Lahaina remains closed to the public.
