Brand shift for Banyan Tree Group to Banyan Group

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Banyan Tree Group has unveiled a shift of its name to Banyan Group and revealed a robust pipeline of 19 properties that will join its line-up in 2024. Marking three decades of creating exceptional experiences across hotels, spas, residences, food and retail, Banyan Tree Group is evolving its corporate umbrella brand from “Banyan Tree Group” to “Banyan Group”. The brand shift reflects the Group’s evolution into a dynamic, multi-brand hospitality powerhouse.

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Since 2019, the Group has doubled its brand portfolio, adding new destinations including Banyan Tree AlUla in Saudi Arabia, Garrya in Kyoto, and Folio in Osaka, Japan, Dhawa in Ho Tram, Vietnam, Homm in Huzhou, China and Banyan Tree Dubai in the United Arab Emirates. 2023 also marked a year of strong and steady business performance that has surpassed pre-pandemic levels. “As we celebrate the Group’s 30th anniversary and its evolution into Banyan Group, this milestone is not only testament to the Group’s enduring success in the hospitality industry but also sets the stage for an exciting future,” said Eddy See, President and CEO of Banyan Group.“This brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today. Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations.

“With a keen eye on expansion, we are seizing new opportunities with our distinct brands, designed to meet evolving traveller preferences and needs in these dynamic markets.”

Banyan Group currently manages 12 global brands (Angsana, Banyan Tree, Banyan Tree Veya, Cassia, Dhawa, Folio, Garrya, Homm and Laguna), 75 hotels and resorts, over 60 spas and galleries and 14 branded residences across 22 countries. As part of a robust pipeline of properties, the Group’s expansion in 2024 will include 19 new properties and residences in Cambodia, China, Japan, South Korea, Vietnam and Mexico.

Among those new developments is the Group’s first property in Cambodia (Angsana Siem Reap); the first Banyan Tree property in Japan (Banyan Tree Higashiyama Kyoto) and the first full-fledged Banyan Tree Veya in North America (Banyan Tree Veya Valle de Guadalupe, Mexico). Find out more about Banyan Group’s other openings, new programming and initiatives and sustainability commitments, at groupbanyan.com.

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