Ayers Rock Resort MICE business up by 30%

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MICE business at Ayers Rock Resort will increase by 30% on last financial year, attributable to a number of factors including the launch of Bruce Munro’s Field of Light Uluru on 1 April 2016. The Uluru Meeting Place, which opened in November 2012, offers world-class meeting facilities in the spiritual heart of Australia. “Business event organisers looking for a real wow factor have been drawn not only to the destination but also the opportunity to experience a once-in-a-lifetime exhibition,” said Ray Stone, Voyages Executive General Manager Sales, Marketing and Distribution. “We can see the impact of Field of Light on bookings in the last quarter of this financial year after the artwork is in place as well as for dates during the balance of the exhibition which closes on 31 March 2017,” said Ray. Bruce Munro’s Field of Light Uluru is a monumental solar-powered exhibition that will illuminate a remote desert area within sight of majestic Uluru. More than 50,000 slender stems crowned with frosted-glass spheres that will bloom as darkness falls over Australia’s spiritual heartland. Pathways will draw viewers into the artwork, which will come to life under the vast outback sky. Other factors for the business event success include the capital investment programme at Ayers Rock Resort. Following the complete refurbishment of Sails in the Desert hotel, Emu Walk apartments are now also complete and the Desert Gardens hotel upgrade is well underway. “Another recent phenomenon we are experiencing is the complete buy out of one or more of our hotels by a conference, in particular Sails in the Desert has been a popular choice. This hasn’t happened at the Resort in recent years and is another indication of the strength of the market for the business events sector at Ayers Rock Resort,” said Ray. The Field of Light can be incorporated into all meetings at Ayers Rock Resort, with two different experiences that are sure to dazzle delegates. With Field of Light Sunrise, delegates will be transferred from their hotel to a desert location overlooking Uluru. A host will provide insights and background to the exhibition, after which delegates are invited to walk through and interact with the Field of Light. From the Dune top viewing area, they can watch the amazing transformation of colours and life as the desert awakens, while enjoying a hot coffee/tea and pastries. The two-hour experience is priced at $55 per person for a minimum of 40 guests and includes a 45-minute walk through the Field of Light, coffee/tea and pastries and return coach transfers from all hotels. The breakfast experience can be extended with a sit-down cooked hot and cold buffet breakfast. A Night at Field of Light is a 4.5-hour experience beginning with a transfer to a remote desert location where delegates will enjoy canapés and chilled sparkling wine as the sun sets over Uluru. As darkness falls and the coloured lights of Field of Light come to life, guests will enjoy a three-course bush tucker-inspired buffet menu. The evening includes a didgeridoo and local Indigenous performance, as well as a host providing insights and background to Field of Light, before delegates are invited to immerse themselves and walk through the installation. After dinner, guests will return to the Dune Top viewing area to enjoy a sweet treat, hot chocolate or port whilst viewing the illuminated installation in the darkness. This experience is priced at $235 per person for a minimum of 80 guests for exclusive use, and a maximum of 120 guests. Bruce Munro’s Field of Light Uluru is in place until 31 March 2017.

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