Luxperience, the Australian luxury travel trade event backed by FCTG, is on target to double in size with record Partner numbers and a record number of luxury famils on offer when it returns 19-22 November 2024.
This year’s event will feature 150 partners, a 100% increase from the previous year, demonstrating the event’s significant appeal. Those numbers have been capped ensure the best matches for the appointment schedule, from a buyer and a partner perspective.
The event will highlight numerous new and exclusive brands that epitomise luxury and sophistication and cater to the discerning tastes of high-net-worth individuals (HNWIs) seeking unparalleled adventures.
Luxperience 2024 will also offer the most extensive program of pre and post event famil programs, providing qualified luxury travel buyers with firsthand experiences of the exceptional destinations on offer.
The itineraries on offer include Fiji, Queenstown, Kaikoura, Auckland, Christchurch, Tasmania, The Hunter Valley and Sydney. Other potential famil partners could see the program expanded further in the coming weeks.
Lynn Ormiston, Event Director, Luxperience confirmed that participating buyers will enjoy a range of luxury activities designed to showcase the unique character and comforts of the famil destinations with cultural culinary experiences, breathtaking landscapes, unique wellness retreats, and the best of boutique accommodation.
“We’re delighted to bring even more famil itineraries to Luxperience this year. Our exclusive buyer audience can experience the true depth of exceptional luxury available in our region,” Ormiston said.
“Our partners are eager to create deeper connections with our highly qualified buyer audience, and there’s no better way to create lasting memories than by having our buyers experience these
exceptional luxury products for themselves. I am truly delighted that this year we’re able to showcase more of the region than ever before.”
Global Appeal and New Brand Participation
The event’s growth is also marked by a notable influx of European brands eager to engage with the affluent Oceania market. With Australians increasingly opting for extended stays when travelling to Europe, luxury providers from the continent recognise the immense potential for cultivating lasting relationships with discerning travellers from the region.
“It’s clear that not only are travellers demanding more unique and bespoke luxury experiences, but they are also willing to travel further to reach them, especially when budget is of no concern,” says Ormiston.
Luxperience’s priority is about finding the best suppliers that are unique, sometimes boutique in size – which means exclusivity – and experiences that are not easily searchable online. Such as a 5-star luxury hotel vs a unique accommodation property that only has eight residences in a hidden valley.
With the official launch of the Luxperience 2024 Partner List, there are many new, ultra-luxe brands confirmed for the event in November:
New Global Partners:
» One Aldwych: A cultured, independent hotel at the beating heart of London life
» RIXOS Premium: Five-star luxury set against one of the world’s most historic cities
» Square Lime Greece: Expertly curated hotels and villas offer the best in Grecian chic
New Oceania Partners:
» Southern Crossings
» FLOCKHILL Lodge
» Major Domo: Tailored guest stays set amongst the beauty of NZ.
» Yasawa Island Resort & Spa: Explore one of the most remote and unspoilt islands in Fiji
Expressions of Interest for Luxperience 2024 are now open for both Partner and Buyer Programs. For more information about Luxperience and to view the full list of partners, visit the official website, www.luxperience.com.au.
