Hilton, SLH activate exclusive partnership

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Hilton has bolstered its portfolio of luxury hotel experiences with the addition this week of 390 boutique properties through its partnership with Small Luxury Hotels of the World (SLH) collection, announced in February. Last week at ILTM Asia Pacific in Singapore, Mark Wong, SVP Asia Pacific for SLH hinted that the next step in the new alliance with Hilton was imminent. Effective immediately, hundreds of these properties will be available on all Hilton direct booking channels, including Hilton.com and the Hilton Honors app. Further hotels within SLH’s 580 strong collection are also expected to be added as the SLH and Hilton relationship grows. Joining Hilton’s prestigious luxury brand portfolio – consisting of Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts and Signia by Hilton – the diverse collection of participating SLH hotels offers travellers new ways of staying with Hilton in intimate spaces and unique places – from rustic huts and woodland treehouses to rainforest retreats and coastal villas.

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Through the exclusive partnership, members of Hilton Honors will be able to earn and redeem Points for SLH stays. Additionally, they will enjoy exclusive benefits at SLH’s city, beach and resort hotels, offering even more ways to dream of aspirational travel experiences. “Integrating with Small Luxury Hotels of the World allows us to expand the Hilton stay experience and travel aspirations for all guests, with special opportunities for our loyal Hilton Honors members,” said Chris Silcock, President, Global brands and commercial services, Hilton. “The hundreds of independently minded properties are highly complementary to our renowned luxury portfolio and support Hilton’s ongoing efforts to expand and create distinct, localised travel experiences for our guests.” Hilton Honors members can elevate their stay at participating SLH hotels with exclusive benefits, including earning and redeeming Points, free WiFi and a guaranteed member discount. Gold and Diamond members also enjoy space-available room upgrades and continental breakfast for up to two guests.

“Through this collaboration, Hilton guests and Hilton Honors members will receive a warm welcome at SLH member hotels, allowing them to experience our distinctive approach to hospitality,” said Shaun Leleu, Chairman, Small Luxury Hotels of the World. “This alliance expands the reach of our boutique hotels to Hilton’s loyal and discerning clientele, transforming the global landscape for independently owned hotels in a remarkable way.” Small Luxury Hotels of the World provides personalised experiences that reflect the local culture and character, ensuring no two stays are the same.

Ovolo hotels in Australia and Ovolo Central in Hong Kong are included in the exclusive partnership between SLH and Hilton, providing opportunities for Ovolo to showcase its unique experience to new audiences around the globe.

“We are excited to be part of this prestigious partnership between SLH and Hilton. This collaboration allows us to extend the unique Ovolo hospitality experience to a broader global audience, particularly Hilton Honors members,” said Ryan Tuckerman, Ovolo’s Group Director of Sales, Revenue and Distribution.

“We are already seeing positive signs with bookings and are enthusiastic about the opportunities this partnership brings. We look forward to welcoming guests and showing them the Ovolo way, which is all about delivering amazing hospitality and unforgettable experiences.”

Lead image: Le Mas Barossa in South Australia, one of the seven SLH properties now bookable via Hilton.com.

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