SAS – Scandinavian Airlines and Virgin Atlantic have formed a new codeshare agreement, strengthening business and leisure connections to and from Scandinavia.
The codeshare partnership, launching on 7 October, will allow SAS customers to connect via Heathrow to additional Virgin Atlantic’s destinations, with availability expanding as approvals are finalised. Virgin Atlantic customers travelling on flights from the US and Canada can purchase seamless onward connections through London Heathrow and Manchester, onto SAS’ services to Stockholm, Oslo, Copenhagen, Stavanger and Bergen.
Following SAS’ formal enrolment into SkyTeam on 1 September, of which Virgin Atlantic is the only UK airline, SAS EuroBonus members will receive instant earning and redeeming opportunities when travelling on Virgin Atlantic. Additionally, Flying Club members will be able to earn and redeem their points across SAS services.
SAS EuroBonus Gold and Diamond members alongside Virgin Atlantic’s Gold – Flying Club members, can take advantage of SkyPriority services at London Heathrow, with benefits including priority check in, baggage handling and boarding. Virgin Atlantic’s Gold and Silver Flying Club members can take advantage of SkyPriority services and SAS lounges at Stockholm Arlanda, Copenhagen and Oslo airports.
“We are very pleased to launch this new codeshare partnership with Virgin Atlantic, expanding SAS’s global reach and offering our customers even more travel options to new and exciting destinations such as Barbados, Jamaica, and Antigua, with additional destinations to be introduced later,” said Paul Verhagen, Chief Commercial Officer at SAS. “This collaboration provides EuroBonus members with expanded opportunities to earn and redeem points across Virgin Atlantic’s extensive network, strengthening the value of our loyalty program.
“We look forward to building a long-lasting and successful partnership with our SkyTeam partner, benefitting travellers on both sides.”
Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic, said: “We’re delighted to launch a codeshare with our SkyTeam partners at SAS, enhancing our connectivity and offering greater customer benefits to our frequent flyers, who will be able to achieve rewards faster. As a fellow APEX five-star airline, we look forward to strengthening our partnership with SAS as we continue to broaden our global network.”
