Small Luxury Hotels of the World has unveiled a revamped, newly named loyalty program, SLH Club, and a mobile app featuring new consumer facing magazine, Swoon by SLH. The new offerings aim to provide fans with an upscaled experience and showcase SLH’s commitment to personalised luxury.
Previously known as INVITED, new users can join the revamped SLH Club, while existing INVITED members will automatically be transferred. SLH Club is complimentary and immediately unlocks rewards for independently minded members from their very first hotel stays. The redesign is a direct result of listening to valued members, and their feedback led to a simplified three-tier structure, curated to enrich guest stays. “This allows members to confidently prioritise a selection of luxury boutique properties, knowing that their experience will be elevated,” SLH said.
The new SLH Club tier system now comprises the following:
Club 01: An entry-level tier accessible for 0-3 night stays. Members can enjoy flexible check-in/check-out, and access to the preferential Club Rate. Plus for every night booked, SLH will plant two trees in partnership with TreeNation.
Club 02: accessible from 4–12 night stays. Members will enjoy all the benefits of Club 01, plus even more, including complimentary continental breakfast, room upgrades, priority access to the SLH flash sale bonus rate (available in the new app only), and special partner offers.
Club 03: accessible from 13+ night stays. Members will enjoy all the benefits of Club 01 and Club 02, plus reward night vouchers, exclusive events and the chance to win complimentary nights at any SLH hotel.
The New App – launching 24 October
Following swiftly on 24 October is a sleek new mobile app. The new digital tool offers SLH guests a seamless and faster reservation process, as well as innovative features such as integrated route guidance. SLH Club members can also enjoy hassle-free access to their loyalty information and a downloadable membership card and view all their previous bookings.
Meanwhile, Swoon by SLH will launch on 24 October, available digitally and in a limited-edition print version, available in select SLH member hotels from November
Richard Hyde, Chief Operating Officer, Small Luxury Hotels of the World said: “This is just the beginning of the SLH Club journey – our small yet powerful benefits-driven program will only get better in 2025, supported by our cutting-edge app and inspiring magazine, igniting the wanderlust with our loyal fanbase.”
