Virtuoso takes annual Chairman’s Event to Slovenia

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Slovenia was the location of Virtuoso’s 2024 Chairman’s Event, with the annual event recognising the network’s highest-performing travel agency members. Held from 6 to 10 November, the event was split between two Slovenian cities: Ljubljana, a vibrant green city that blends the allure of a small capital with the buzz of larger European cities, and Portoroz, the hub of social events on the coast and one of the most picturesque, historical Mediterranean towns with a riviera vibe. With the help of local tourism boards and Virtuoso partners, the network welcomed 134 agency owners and managers from 14 countries for four days of relationship-building and destination immersion.

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VIP attendees kicked off proceedings at a welcome reception at Ljubljana Castle where they enjoyed local cuisine, cocktails and wines from the region. Throughout the week, they were visited by prominent figures in luxury travel, including Zoran Janković, Mayor of Ljubljana; renowned Slovenian chef, Ana Roš; Jane Mackie, SVP Lifestyle and Premium Brands at International Hotels Group (IHG); Chris Robertson, Head of Global Sales at IHG; Bryan Gabriel, Chief Commercial Officer for Six Senses; and newly appointed Kempinski CEO, Barbara Muckermann. The main program took place at host hotel InterContinental Ljubljana where attendees heard from Maja Pac Olaj of the Slovenian Tourist Board and Matej Knific of Luxury Slovenia, an exclusive Virtuoso preferred partner, regarding the country’s sustainability initiatives in a discussion led by Virtuoso VP Sustainability Javier Arredondo.

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