Swiss Alps icon to reopen as a Four Seasons

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The iconic Park Gstaad Hotel in Switzerland will be rebadged as a Four Seasons property, marking a major milestone in the luxury brand’s expansion into the Swiss Alps. It will reopen as The Park Gstaad, A Four Seasons Hotel for the 2026-2027 winter season, following a comprehensive refurbishment to be led by Squicle Capital and world-renowned designer Joseph Dirand. The renovation will blend modern touches with hotel’s historic alpine charm. It was the first five-star hotel in Gstaad when it opened in 1910. “Gstaad has long been a favourite destination in Europe for luxury travellers,” President of Four Seasons Global Business Development Bart Carnahan said.

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“We are excited to have the unique opportunity to enter this exclusive market with such an exceptional property.” Dona Bertarelli, the hotel’s owner, expressed excitement about the collaboration. “I am excited to unveil its transformation into a Four Seasons experience, where its legacy meets modern elegance,” she said. “As Gstaad’s first luxury hotel, The Park Gstaad holds a special place in the region’s heritage, and I am excited to unveil its transformation into a Four Seasons experience, where its legacy meets modern elegance for residents and visitors to enjoy.” Upon completion, the hotel will feature 75 rooms and suites, including luxury Penthouse Residences available for purchase. Guests can expect a range of exceptional amenities, including a destination spa, indoor and outdoor pools, dining experiences, and an ice rink in the winter months. Set in the heart of the Swiss Alps, Gstaad is a sought-after destination offering skiing, hiking, and a wide array of wellness and cultural activities year-round.

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