Rolf-Dieter Maltzahn has been named the new CEO of A-ROSA Flussschiff GmbH, joining the river cruise line from February 2025. His appointment comes as Jörg Eichler is replaced as the current managing director for the company. Eichler will leave the company at the end of February 2025 following a handover of responsibilities.
In his position, Maltzahn will work closely with Markus Zoepke, Chief Operating Officer and co-partner of the company, who will continue to be in charge of operations at the Chur location in Switzerland.
Michael Ungerer, Chairman of the Advisory Board of the A-ROSA Group, said: “We are delighted to have found a very experienced but also innovative CEO for A-ROSA in Rolf-Dieter Maltzahn.
“Thanks to his many years of diverse expertise in the tourism industry, particularly in the areas of business strategy, digitalisation and agile transformation, he will successfully lead A-ROSA River Cruises into the future.
Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.Ungerer applauded Eichler for his 11 years’ of successful leadership and “for developing A-ROSA into the premium brand it is today.”
Maltzahn’s career includes stints at TUI, DER Touristik, where he initially headed the hotel unit as CEO until 2013 and was responsible for package holidays as Managing Director until 2019. In these roles, he drove forward brand repositioning, digital innovations and process optimisation, which led to a successful turnaround with significant increases in sales and efficiency gains.
Most recently, as Managing Director of GALERIA Reisen GmbH, he was responsible for the travel and tourism division. His work there included implementing the transformation to omnichannel sales, which combines modern digital concepts with in-store services. Other key areas were a realignment of the corporate culture as well as sustainable brand positioning.
“I am looking forward to continuing the successful growth of A-ROSA Flussschiff GmbH,” incoming CEO Rolf-Dieter Maltzahn said.
“This is possible thanks to the strong team and trusting partnerships. In an environment of growth and digitalisation, it is also particularly important to win and maintain customer loyalty with very good omnichannel sales – which we will continue to work on together.”
