Azamara confirms Siewers as Chief Sales Officer International

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David R. Siewers, formerly of Celebrity Cruises, will join Azamara Cruises as Chief Sales Officer, International, effective 22 May 2025. In this new role, Siewers will oversee all international markets outside of North America, reinforcing Azamara’s dedication to global growth and the support of travellers and agents worldwide. Dondra Ritzenthaler, CEO of Azamara Cruises, described Siewers as “an exciting addition” to the team. “His extensive knowledge of this ever-evolving travel space will allow us to continue delivering exceptional guest experiences,” she said. “David will guide us as we increase our global presence and performance through strategic alliances with agents and travellers alike in key international markets.” Siewers joins Azamara with extensive experience in the cruise industry. Most recently, he served as Director of Northeast Sales at Celebrity, where he spearheaded the company’s first-ever localised marketing program, driving booking volumes, and successfully managed more than 700 agency relationships. He also guided regional sales teams and partners through the unprecedented global suspension of sailings from 2020-2021, playing a crucial role in rebuilding momentum after the pandemic. In expressing his excitement at being appointed to the new role, Siewers said he had “long admired” Azamara’s commitment to immersive travel experiences. “I look forward to leading our international teams to ensure we continue growing sales performances in each market, while strengthening existing relationships and finding new opportunities with valuable trade partners around the world,” he said. Siewers will be based in Miami, Florida, and will lead a global team, including David Duff, Natalie Holder, Carlos Herrero, and Victoria Chigwidden.

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