Having rolled out a new brand identity at start of the year, Hapag-Lloyd Cruises is now focused on the next campaign phase that will run from 28 April 2025 until mid-June and is a continuation of the successful Wave Season campaign.
The goal of the campaign is to further sharpen Hapag-Lloyd Cruises’ brand identity, inspire new target groups, and simultaneously activate them with attractive booking incentives. The 2025 spring campaign focuses on the individual travel experience at the highest level – with a focus on destinations such as the USA & Caribbean, the Indian Ocean, Antarctica, the South Seas & South America and Scandinavia in winter. The focus is on moving motifs, emotional imagery, and the ships, which Insight Guides 2025 once again named the world’s best cruise fleet with five stars.
The voyages take guests to destinations including the icy worlds of Antarctica, the island paradises of the South Seas, and the colourful markets and cultures of Southeast Asia. The Far North is also increasingly gaining attention with select Nordic voyages.
“We consciously focus on a strong connection between brand and destination,” said Clas Eckholt, Vice President Commercial at TUI Cruises. “Every region has its own magic – and our ships create the perfect setting for an intense and individual experience.”
The focus remains on setting standards in luxury cruising while simultaneously meeting the growing expectations of a new, younger target group.
The new campaign and the claim “Unforgettable with all the senses” reflect the central brand message of Hapag-Lloyd Cruises: incomparable diversity, excellent service, and emotional travel experiences of the highest quality. Whether on the luxury ships EUROPA and EUROPA 2 or on the three HANSEATIC expedition ships – every voyage is characterised by individuality, a spirit of discovery, and enjoyment with all the senses.
Ines Bizi, Director of Marketing at Hapag-Lloyd Cruises, explains: “Our guests don’t just travel—they experience with all their senses. The new spring campaign addresses precisely this need and brings the unique spirit of our ships and destinations to life across all channels.”
During the campaign, select voyages on the five ships of the Hapag-Lloyd Cruises fleet will be promoted with a price discount of up to 35 percent, available up until 16 June 2025.
