Spring campaign showcases refreshed Hapag-Lloyd brand

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Hapag-Lloyd Cruises has officially launched its Spring 2025 campaign, showcasing a reinvigorated brand identity while offering robust support for its travel partners. Running until mid-June, the campaign emphasises immersive, sensory-rich experiences aboard the five vessels in its fleet. Under the campaign’s new messaging, “Unforgettable with all your senses,” Hapag-Lloyd aims to attract a younger, experience-driven audience by highlighting exclusive itineraries to sought-after destinations such as Antarctica, the Caribbean, Scandinavia, and the South Seas. “Our guests don’t just travel, they experience,” said Ines Bizi, Director of Marketing. “This campaign enables our partners to sell a premium, sensory-rich cruise product backed by strong incentives and emotional storytelling.”

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Travel advisors stand to benefit from attractive offers, including up to 35% savings on selected departures across the line’s five-ship fleet: the luxury vessels EUROPA and EUROPA 2, as well as the trio of HANSEATIC expedition ships. To support sales efforts, Hapag-Lloyd is providing a comprehensive trade toolkit featuring point-of-sale materials, curated social media content, and a centralised campaign folder. The campaign also leverages a wide-ranging marketing strategy that includes digital ads, print media, streaming advertisements, and a dedicated landing page. The initiative is positioned to drive strong engagement and bookings in the months ahead.

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