HX strengthens local presence with CLIA Australasia membership

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Expedition cruise line HX Expeditions is ramping up its presence in the Australia and New Zealand markets by joining Cruise Lines International Association (CLIA) as a Regional Expedition/Ocean Cruise Line member in Australasia. The partnership brings HX into CLIA’s wider Australasian cruise community, made up of cruise lines from around the world as well as travel agents, ports, destinations, suppliers and other industry stakeholders. Under the partnership, HX will now be a part of CLIA’s extensive travel agent training and events program in Australia and New Zealand and will be represented in CLIA’s advocacy initiatives across government and industry throughout the region. HX Sales Director for Australia-New Zealand Amber Wilson said the new tie-up comes as the cruise line enters an “exciting new phase” in its 130-year history, with the cruise line also joining CLIA in Europe under a similar partnership. “We are pleased to share that journey with CLIA and its 6,000-strong travel agent membership in Australia and New Zealand,” she said. “There’s a real passion for exploration in this region — among both travel advisors and travellers — and we’re proud to support that momentum through the CLIA community. We look forward to sharing more of the HX story and the extraordinary adventures we create for our guests.”

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Meanwhile, CLIA Managing Director in Australasia Joel Katz said the addition of HX to CLIA’s membership comes amid surging demand for expedition cruises. “HX is an important operator in one of the most dynamic areas of cruising worldwide, catering to explorers who are looking for incredible encounters with remote cultures, landscapes and wildlife,” he said. “Expedition cruising is an area of remarkable innovation right now – especially in areas like conservation and sustainability – and so we’re delighted to have HX join our community at such an inspiring time.” HX is considered a pioneer of the expedition cruise sector, having sailed its first voyage back in 1896. Headquartered in London, and supported by a global team of just under 1,000 professionals, HX operates a fleet of five modern ships, sailing to more than 250 destinations across 30 countries. Each voyage is underpinned by a commitment to sustainability, science, and education. HX donates over 1,900 cruise nights annually to onboard scientists and supports local communities through the HX Foundation, which provides grants for wildlife protection, marine pollution, and community development.

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