Cunard has reported a significant uplift in demand following the launch of its 2027 program, with a 55% increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch. Both the UK and North American markets contributed significantly to this success, with bookings up almost 50% in the UK and more than 100% in North America.
There has also been a notable surge in demand for Cunard’s most exclusive luxury suites. Bookings for Queens Grill and Princess Grill suites rose by over 100% compared to the same launch period last year. In addition, Queen Mary 2‘s Transatlantic Crossings continue to perform strongly. This route remains one of Cunard’s most popular and continues to attract strong interest from guests around the world.
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Summer 2027 Program
Cunard’s latest program of voyages comprises 195 new itineraries across its fleet, visiting 115 destinations in 32 countries between April 2027 and January 2028. Highlights include visits to 93 UNESCO World Heritage sites, 18 overnight port calls and 33 late-evening departures.
Beyond that, three of Cunard’s Queens in this span are offering round-trip voyages from the UK for the first time since 2018—increasing the capacity of Southampton departures by 54% year on year.
