Magic million: Maldives sets tourism goal for 2016

Maldives Marketing & PR Corporation has launched its new marketing campaign ‘Visit Maldives Year 2016’ during the 27th UNWTO conference at the Bandos Island Resort, Maldives.

The official VMY 2016 campaign logo was revealed by president Abdulla Yameen Abdul Gayoom during the opening of the conference and coincides with the 50th anniversary of independence in the Maldives on July 26th. The Maldives is the official partner of ITB 2016, a leading international travel trade show.

The main objective of the campaign is to position the Maldives as an exclusive tourist destination by showcasing the islands’ diversified tourism product and therefore to reach the goal of significantly increasing visitor arrivals by 1.5 million.

Mohamed Adam, deputy managing director of Maldives Marketing & PR Corporation said: “The campaign will showcase the island’s diverse tourism product with national and international activities planned throughout the year including events taking place across the Maldives, educational and awareness programmes as well as competitions.”