Azamara’s new owner buys fourth ship

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Azamara‘s new owner, Sycamore Partners, hasn’t wasted any time in coming good on its commitment to invest in the boutique small ship operator. The New York-based equity firm, which last week inked a definitive agreement to acquire the Azamara brand from Royal Caribbean Group by the end of Q1 2021, has emerged as the buyer of Princess Cruises’ Pacific Princess. Pacific Princess is a former R-class ship, comparable in size to the three sister ships in Azamara’s current fleet. The ship sailed more than 1.6 million nautical miles and 11 World Cruises since joining Princess Cruises’ in 2002.

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“The addition of this ship is an important milestone and reflects Sycamore Partners’ commitment to supporting Azamara in its next phase of growth,” Stefan Kaluzny, Managing Director of Sycamore Partners, said. “Expanding the fleet will allow Azamara to continue to serve loyal customers, as well as those new to the brand, with more unique Destination Immersion programming and itineraries.” The additional ship, which will be named at a later date, is comparable in size to Azamara Pursuit, Azamara Journey and Azamara Quest, expanding the fleet’s overall capacity by 33%. Together, the four ships will support Azamara’s commitment to enrich immersion around the world.

“We are thrilled to be expanding our fleet with a fourth ship, allowing us to visit even more regions of the world and better serve our guests,” said Carol Cabezas, President of Azamara.

“We look forward to launching even more unique and immersive itineraries and feel this is just the beginning of an exciting growth phase for Azamara.”Prior to launch, Pacific Princess will undergo an extensive refurbishment to match its sister ships and Azamara’s upmarket position, as well as offer unique onboard elements. These updates will be similar to the renovations introduced most recently on Azamara Pursuit, bringing guests the experience of a boutique hotel at sea. Details about the new ship’s deployment and itineraries will be made available at a later date.

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